Privacy Policy for Flowers Longford Customers

Introduction

At Flowers Longford, we are committed to safeguarding the privacy and personal data of all our customers. This Privacy Policy outlines how we collect, process, and protect your personal information in compliance with the General Data Protection Regulation (GDPR). This policy applies to every customer who places an order with Flowers Longford from Longford and the surrounding districts.

What Data We Collect

When you interact with Flowers Longford and place an order, we may collect and process the following categories of personal data:

  • Contact Information: Name, billing address, delivery address, and telephone number.
  • Order Details: Information about your order, such as product choice, delivery preferences, and special messages.
  • Payment Information: Details required to process your payment, such as card details (handled through secure payment processors).
  • Communication Data: Any correspondence or feedback you send to us via our website or other communication methods.
  • Technical Data: IP address, browser type, access times, and cookies—collected when you visit our website for security and analytics purposes.

Lawful Basis for Processing

Flowers Longford processes your personal data based on the following lawful grounds as prescribed by the GDPR:

  • Performance of a Contract: We require your contact and order details to fulfil and deliver your order accurately and promptly.
  • Legal Obligation: We may need to retain certain data for tax and accounting purposes as required by law.
  • Legitimate Interests: We may use your information to improve our services, prevent fraud, or ensure website security, taking care not to override your rights and freedoms.
  • Consent: Where required, we may use your consent to send marketing communications. You may withdraw consent at any time.

Data Retention

We only retain your personal data for as long as is necessary for the purposes it was collected. The criteria used to determine retention periods include:

  • The length of time required to fulfil your order and handle any aftercare or customer service queries.
  • The need to comply with applicable legal, tax, or regulatory obligations.
  • Whether you have requested the erasure of your data (subject to restrictions).

Generally, most customer-related data is retained for up to seven years to satisfy tax, accounting, and legal requirements. Data collected for marketing purposes based on consent is retained until you choose to unsubscribe or withdraw your consent.

Processors and Sharing of Data

Flowers Longford may share your personal data with carefully selected third-party service providers ("processors") to facilitate the provision of our services. Examples of such processors include:

  • Payment Processing Providers: Secure third parties that process payments on our behalf, ensuring your payment information is encrypted and handled securely.
  • Delivery and Logistics Partners: Businesses that assist in delivering your order to you or your chosen recipient.
  • IT Service Providers: Companies that host our website, maintain databases, and support our technical infrastructure.
  • Professional Advisors: Accountants or audit firms as required by statutory obligations.

All processors are contractually committed to processing your personal data in strict compliance with GDPR requirements and are prohibited from using your data for purposes other than those instructed by Flowers Longford.

Flowers Longford does not sell or rent your personal data to any third parties. Data may only be transferred outside the European Economic Area (EEA) if adequate safeguards are in place, as per GDPR requirements.

Your Data Protection Rights

Under the GDPR, you have the following rights regarding your personal data:

  • Right to Access: You may request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct any inaccurate or incomplete data.
  • Right to Erasure ("Right to Be Forgotten"): You may request the deletion of your data under certain circumstances, subject to legal retention obligations.
  • Right to Restrict Processing: You can request us to restrict the processing of your data in specific cases.
  • Right to Data Portability: You may request electronic transfer of your personal data to another provider, where feasible.
  • Right to Object: You may object to the processing of your personal data on grounds relating to your particular situation or for direct marketing purposes.
  • Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw this consent at any time.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with your national data protection authority if you are concerned about our data processing practices.

Data Security

We implement appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration, or destruction of your personal data. This includes secure storage systems, encrypted payment processing through reputable third-party services, and restricted access to personal data within our organisation. Staff receive regular data protection training to ensure ongoing compliance.

Changes to this Policy

We review our Privacy Policy regularly and may update it from time to time to reflect changes in our processing activities or legal obligations. Any significant changes will be communicated prominently on our website and will apply from the effective date stated in the update.

Contact and Further Information

If you have any questions about this Privacy Policy, your rights under GDPR, or wish to exercise any of your rights, please contact us using the details provided on our website or by visiting our business premises in Longford. We are committed to assisting you in a timely and transparent manner.

This Privacy Policy applies to all Flowers Longford customers placing orders from Longford and the surrounding districts, ensuring the protection of your privacy and personal data every step of the way.